How to Make Your Product Easy to Sell

Written by spaced

21 June, 2022

My guest this week is Dana Publicover the founder of Publicover & Co.  In this episode, Dana shares everything about how to sell your product, from how to simplify your product or service, how to prepare for a sales pitch, to how to effectively speak to your customer and use the data to sell them your product.   Dana also shares the secrets of how she landed herself massive clients like Nassa, Google and McKinsey.  If you’re looking to find out about everything to do with how to sell your product, you're in the right place.    0:00 Introduction  1:14 How to make you’re sh*t easier to sell   4:00 How to simplify your service or product to sell  6:00 How Dana landed huge clients like Google, Nassa and McKinsey  9:00 What is the first thing I should do when preparing for a sales pitch   10:00 How to ask your customer open ending questions  13:45 How to use the customer's language to market your product   18:30 What is the work difference between the US and German   22:30 Startup Hack   If you have a question that you would like answered, email them over to our podcast producer Rosie at  #startup #businesstips #founder   If you want to join us on the show, then fill in the “Pitch to Us” form on the Back Yourself Show website!   This is your chance to get your interesting and innovative business in front of a global audience, where you can talk ‘growth and development’ with Tom Fairey: a founder who has been there and done that.  Website -

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