How to Build an Iconic Brand

Written by spaced

7 June, 2022

My guest this week is Hugo Cornejo, co-founder at Packfleet, and former VP of Design at Monzo.  In this episode, you will hear from the very man who came up with the iconic hot coral Monzo card. Hugo shares how Monzo was founded, how he came up with the design for the card, and what startups can do to stand out from their competitors.    He dives deep into all of the learning he has taken from Monzo to start his own business Packfleet a zero-emissions delivery company. This episode is packed full of amazing insight and practical advice.    If you’re looking to find out more about how to stand out against your competitors, put customer feedback into action, and create an inclusive company culture, you're in the right place.    0:00 Introduction  1:30 Hugo's entrepreneurial journey   3:15 The origin story of Monzo   7:00 How to create a bank on the side of the customer   11:00 How Hugo came up with the famous hot coral card  15:20 How to create your own Categorie  24:00 Hack - Recording interviews with customers and listening to them while doing work  28:00 Why it was important for Hugo to have a carbon zero company  32:00 How Hugo is creating an inclusive company culture   34:00 Startup Hack  If you have a question that you would like answered, email them over to our podcast producer Rosie at  #startup #businesstips #founder  If you want to join us on the show, then fill in the “Pitch to Us” form on the Back Yourself Show website!  This is your chance to get your interesting and innovative business in front of a global audience, where you can talk ‘growth and development’ with Tom Fairey: a founder who has been there and done that.   Website -

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