How to Bring the Voice of the Customer Into the Business

Written by spaced

3 May, 2022

My guests this week we speak to Eric Fulwiler the founder & CEO of Rival.  In this episode,  he shares his amazing wisdom on all things marketing, digging into what you should look for in a Head of Marketing, how to create content that speaks to your customer, and how to create disruptive campaigns. Additionally, he shares key lessons he learned from being one of the first-15 employees and MD of EMEA for VaynerMedia.  If you’re looking to learn more about everything to do with marketing, you’re in the right place.   Structure:  0:00 Introduction   0:50 Why is marketing important?  3:00 How to measure the impact of a brand?  5:00 What should you look for when hiring a Head of Marketing?  10:30 How do you test what is good marketing talent?  12:15 How to bring the voice of the customer into the business?  15:49 All growth comes from unlocking new or differentiated value in a market   16:40 You don't buy a product you buy the solution the product brings you  18:15 How important is a personal brand?   21:20 What is a disruptive marketing campaign?   24:10 Big companies waste money   24:45 The pufferfish challenger  28:30 Startup SinBin   31:20 Entrepreneurship is a spectrum  33:31 How Tom raised £1M in 4 hours  34:45 How to create a personal CRM    Links Competing Against Luck By Clayton M. Christensen - https://www.amazon.co.uk/Competing-Against-Luck-Innovation-Customer/dp/0062565230/ref=asc_df_0062565230/?tag=googshopuk-21&linkCode=df0&hvadid=311040647414&hvpos=&hvnetw=g&hvrand=5285619064828713714&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=1006495&hvtargid=pla-454317071719&psc=1&th=1&psc=1   Duolingo’s TikTok - https://www.tiktok.com/@duolingo?lang=en If you have a question that you would like answered, then email them over to my podcast producer Rosie at Rosie@stakester.com  #startup #businesstips #founder If you want to join us on the show, then fill in the “Pitch to Us” form on the Back Yourself Show website!  This is your chance to get your interesting and innovative business in front of a global audience, where you can talk ‘growth and development’ with Tom Fairey: a founder who has been there and done that.   Website - http://backyourself.show/

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