How to Bootstrap Your Business From 0 to 2.3 Million in 18 Months

Written by spaced

10 May, 2022

My guest this week is Will Koning founder of  In this episode, you will hear the rollercoaster journey that is will's startup story, from dropping out of university to losing all of his clients overnight to being trapped in Barcelona in lockdown. Threw out the obstacles put in Wills's way he still came out on top and in the last 18 months has bootstrapped his business from 0 to 2.3 million.  If you’re looking to learn more about how to bootstrap a business, how to build a product being a non-technical founder and how to recruit new graduate talent, you're in the right place.  Structure:  0:00 Introduction  1:00 Wills Crazy entrepreneurial journey   5:00 The Big Problem   12:00 How to convince Graduates to work for you?   16:00 How did you make revenue?   16:45 The value of Linkedin   19:55 How to optimise to be lucky   21:45 What are the best lessons you learnt around culture   26:45 How to build a product when you're not a tech founder   29:00 How to bootstrap your business from 0 to 2.8 million  30:00 Advice for university dropouts   32:00 Startup Hack   33:45 Startup Sin Bin Books mentioned:  What you do is who you are by Ben Horowitz     Follow us on all of our socials here for more content! Instagram -   TikTok  -   Linkedin - If you have a question that you would like answered, then email them over to my podcast producer Rosie at #startup #businesstips #founder  If you want to join us on the show, then fill in the “Pitch to Us” form on the Back Yourself Show website!  This is your chance to get your interesting and innovative business in front of a global audience, where you can talk ‘growth and development’ with Tom Fairey: a founder who has been there and done that.   Website -

Pitch to us

Want to be on the show? Then we want to hear your pitch. What’s your special skill?

Subscribe to our newsletter.

Get bonus Back Yourself content, inspiring its way into your inbox every week.